Damjana Šmid is a professor of social pedagogy, occupational therapist, and consultant with many years of experience training professional staff. She specializes in accredited training for employees in schools, kindergartens, and other institutions.
A different profile from typical creators: she doesn't sell to end consumers — she sells B2B to institutions, which enroll their employees in her training programs, where they earn continuing professional education points.
Before audienced, she shared content with participants through a closed Facebook group — a model that worked at the start but gradually became problematic due to constant Facebook algorithm changes and access issues.
The most important audienced feature for her: bulk user import. When she prepares a workshop and schools send their enrollments, she can import all participants to the platform at once, where they get structured access to the material — no manually creating an account for each participant.
A distinctive feature about Damjana: she's audienced's oldest client (over 60) — proof that the right platform with the right support works for every generation, not just digital natives.
Who is Damjana Šmid and what does she do
Damjana Šmid has an exceptionally rich professional background:
- Professor of social pedagogy
- Occupational therapist
- Consultant
- Multiplier for education of children with special needs
- NLP Practitioner
- Certified in reality therapy (William Glasser Institute)
Her legal entity: Izobraževanje in svetovanje Damjana Šmid s.p.
Her work has three pillars:
1. Accredited training for institutions
Her primary business: professional training for:
- School staff (teachers, counselors, principals)
- Kindergarten staff (educators, assistants)
- Professional teams in social services, healthcare, public administration
- Parent talks in kindergartens and schools
Current seminars:
- Communication and working with students who disrupt class
- Creating a supportive learning environment
- Stress management and self-care
- Effective methods for working with disruptive students
Because these programs are accredited by education authorities, participants earn continuing professional education points — direct value for their career advancement.
2. Hecne karte
A pedagogical tool used by school and kindergarten staff when working with children.
3. Individual consulting
1-on-1 support for parents and professional staff on parenting and learning issues.
Damjana is a different kind of platform buyer
Across previous case studies we saw different profiles:
- Doroteja — social-media creator
- Laura and Jernej — established business with their own developer
- Ana — expert without tech skills
- Sanja Križan — online business coach
- Alja — non-technical creator with "done for you"
Damjana is a different profile:
Characteristic 1: B2B sales, not B2C
Damjana doesn't sell to end consumers. She sells to schools and kindergartens:
- Fewer but larger transactions — 10 institutional orders instead of 100 individual ones
- Different legal formalities — public procurement, purchase orders, institutional budget payments
- Different communication — with principals and heads, not individual participants
- Different technology — doesn't need individual checkouts
Characteristic 2: accredited education product
Damjana issues official certificates of completion, which affect participants' advancement in the system. The platform needs to provide:
- Attendance tracking
- Structured documentation
- Official records (subject to audit)
Characteristic 3: age and tech distance
Damjana is audienced's oldest client — over 60. That means:
- Technology has to be genuinely simple, not just "user-friendly" in the marketing sense
- Support is a structural necessity, not an add-on
- Stability and reliability matter more than "advanced features"
Great test for a platform: if it works for someone who didn't grow up with tech, it works for everyone.
The problem: why a closed Facebook group didn't work
Before audienced, Damjana shared participant content through a closed Facebook group. A typical improvisation — Facebook is familiar, free, "everyone has a profile."
In practice: constant issues.
Problem 1: access isn't tied to payment
In a FB group you can't automatically tie access to payment status. If a school pays for training, you manually add each participant. At 10+ schools and 100+ participants that's hours of manual work per month.
Problem 2: Facebook rule changes
Facebook regularly changes rules. Algorithmic changes affect who sees what. Functional changes (badges, layout, sharing limits) force you to adapt.
For someone running structured training, platform instability is a structural problem.
Problem 3: participants without a Facebook profile
Does everyone have Facebook? No. Many teachers and kindergarten staff don't. Or have one but don't use it. Or don't want to mix personal and professional.
Every time Damjana launches a workshop, some participants must first create an FB profile. A barrier in front of the education itself.
Problem 4: content isn't structured
A Facebook group is a feed of posts. No lesson structure, no progressive navigation, no "what we covered and what's next." Unsuitable for accredited training.
Problem 5: no professional perception
A school paying for training expects professional delivery. A principal who sees "the content is in a Facebook group" can doubt the seriousness of the program.
The solution: bulk import as the key feature
Damjana now uses the audienced platform (her version: spletniseminarji.damjanasmid.si).
The most important feature for her is bulk user import. The difference between a manageable business and impossible manual work.
How it works in practice
- Damjana prepares a new workshop — content, sales material, date
- Sends enrollment forms to schools and kindergartens — institutional decision-makers choose whom to enroll
- Schools submit groups — typically 5–15 people each
- Damjana collects all enrollments — combined list of 30, 50, 100+ participants
- Bulk import to audienced — a CSV file with all participants (name, email, school), imported in one operation, everyone gets their account and activation email
- Automatic communication — each participant receives login details
- Structured content access — structured lessons, videos, materials
Time difference
- Manually creating 100 accounts in a FB group + 100 emails: 5–8 hours
- Bulk import in audienced: 5 minutes
The difference between a business that eats your time and a business that gives it back.
Damjana's quote: why support is key
audienced support is unmatched; exactly what I was looking for. They surprise me again and again by having an answer and help whenever I need it. Kristian is extremely kind and always ready to help.
Three important parts:
1. "Exactly what I was looking for"
Damjana wasn't looking for "the platform with the best features." She was looking for support that's always there when she needs it. For someone for whom technology isn't the primary tool, this is essential.
Contrast with foreign platforms: you get docs and a chatbot. With a local platform you get a person who answers in your language and understands your context.
2. "Whenever I need it"
Damjana doesn't work 9–17. She prepares workshops when she has time — often evenings or weekends. Questions arise when she's working, not when support has "business hours."
3. "Kristian is extremely kind"
For an older creator working with a younger platform team, a human approach is essential. Technology is often alienating for older generations — when patience and kindness accompany it, the experience becomes acceptable.
5 lessons for other B2B creators
Lesson 1: B2B has different technical requirements
The B2C world focuses on individual checkouts, marketing funnels, and social media promotion. In B2B other things matter:
- Bulk participant import
- Purchase orders and legal formalities
- Invoices for institutions (with specific tax requirements)
- Structured documentation for official needs
- Professional perception by institutional decision-makers
A platform that doesn't support this isn't right for B2B training sales.
Lesson 2: accredited products need structure
If your product leads to official certificates or credit points, it must be structured:
- Clear lessons with measurable progress
- Attendance and completion tracking
- Certificate issuance
- Documentation subject to audit
Improvised models (FB groups, Drive folders) aren't suitable.
Lesson 3: Facebook isn't business infrastructure
Facebook is a marketing channel — great for promotion, bad for infrastructure.
Nothing fundamental to your business should depend on Facebook. Facebook regularly changes rules, can close your profile, can limit your reach. You have no control.
Lesson 4: age isn't a barrier to the right platform
Damjana is over 60. Many would assume she'd pick the "simplest" solution — Drive, FB, Excel. Instead she chose a professional platform.
The reason: she wasn't looking for "easiest" — she was looking for "most appropriate." With good support, professional platforms are accessible to every age group.
Lesson 5: don't underestimate bulk import
In a typical B2C creator-economy model, bulk import is rarely mentioned. But for certain business types (B2B, training, institutional education) it's the single most important feature.
When picking a platform, don't only look at "has courses, community, payments." Look at technical details like bulk import, which can save you dozens of hours a year.
FAQs about B2B training sales
What's the difference between B2C and B2B online course sales?
In B2C you sell to individual consumers — each buyer does their own checkout and gets access. In B2B you sell to institutions, which enroll multiple people at once. Key technical difference: B2C needs robust checkouts, B2B needs bulk user import.
How does bulk import in audienced work?
You prepare a CSV file with participant data (name, email). You import into audienced in one operation. All participants get accounts and activation emails automatically. Typically 5 minutes for 100 participants, instead of hours of manual account creation.
Does audienced support accredited training?
Yes. It enables structured content delivery, attendance tracking, completion, and automatic communication. Official certificates are issued by you based on platform data.
Why are closed Facebook groups bad for educational content?
Several reasons: (1) access isn't tied to payment, (2) Facebook regularly changes rules, (3) participants need an FB profile, (4) content isn't structured, (5) poor professional perception with institutional buyers.
Can institutions pay with purchase orders and budget payments?
Yes. audienced supports various payment methods, including bank transfers (often preferred by institutions). Invoices are issued in line with local tax rules.
Can I issue certificates of completion?
audienced tracks attendance and completion — based on that data you can issue official certificates using your own templates.
How big an advantage is local support in B2B sales?
Big. In B2B training sales, professional communication is essential. Local-language support, with understanding of institutional specifics (school system, public procurement, accreditations), is a structural advantage over foreign platforms.
Is audienced suitable for older creators?
Yes. Damjana's case (over 60) proves that with good support, technology is accessible for every age group. For non-technical users the best start is a Zoom call with the team.
How do I get started if I'm in a similar position?
The best first path is a short Zoom call, where we assess together whether the platform fits your specific B2B model. You can also start with the 14-day free trial.
Conclusion
Damjana's case shows that audienced isn't just a creator-economy platform for niche trends — it's also infrastructure for serious, professional B2B training businesses.
For anyone selling accredited or professional training to institutions — schools, kindergartens, companies, or public institutions — her case is instructive. You don't have to improvise with FB groups or Drive folders. Professional solutions exist that address the specific needs of a B2B model.
And if you're in an age group where tech isn't your primary tool — Damjana's case proves that the right platform with the right support works for every generation.