Setting up Stripe Payments

How do I connect a product with Stripe?

After you create a digital product, go to the Basic information section and, under Product type and price, click the “Add product” button.

This button redirects you to your Stripe account, to the Products section (Product Catalog). In the top-right corner, click “Create product”. A window will open where you enter the basic details.

1. Create a new product in Stripe

In the top-right corner, click “Create product”. A window will open where you enter the basic information:

• Product name
• Short description (optional)
• Image (optional)

At this step, you also define the payment type:

• One-time payment
• Recurring (subscription – monthly or yearly)

And enter the price.

If you are VAT registered, Stripe will automatically calculate VAT based on your tax settings. You can read more about tax setup here.

Once you’ve filled in the details, click “Add product”.

2. Connect the product with Audienced

Once the product is created in Stripe:

• Go back to Audienced (section Basic information).
• Refresh the page.
• In the Connect product field, a list of your Stripe products will appear.
• Select the product you just created. The product price will also be displayed.

⚠️ Important notice

Only products that match the selected payment type in Audienced will be shown:
If “Subscription” is selected, only Recurring products will appear.
If “One-time payment” is selected, only Stripe products with the One-off type will be displayed.

3. Save the settings

After selecting the Stripe product, fill in the remaining fields on the page and click Save. Your digital product is now successfully connected to Stripe. From this point on, you can also add coupon codes for your users, if you use them.

How do I add a coupon code?

In Stripe, go to the Product Catalog section, select the Coupons tab, and click “Create coupon” in the top-right corner.

A window will open where you enter the basic details:

• Coupon name
• Discount type (e.g. percentage or fixed amount)
• Discount value

All other settings are optional. When you’re done, click “Create coupon”.

After creation, the coupon appears in the list. Click it to open the coupon details.

On the coupon page, find the “Promotion codes” section. Click the plus icon on the right to open a new window.

In the new window:

• Enter the code users will enter at checkout (e.g. WELCOME10)
• Optionally set usage limits or validity dates

Click “Add promotion code”.

Once the coupon has a promotion code, it is ready to use. Your users can enter it on the Checkout page, and the discount will be automatically applied to the purchase.